I help great products connect with the markets better

How? Get in touch to know more.

Contact Me

I’m Aastha, a Product Marketing Specialist based in Mumbai, India.

About Me

I am a passionate marketer who has worked extensively in product SaaS space to execute end-to-end marketing campaigns, go-to-market strategy, product launches, and set up product marketing functions from scratch to enable brands like VWO, Reliance Jio Haptik, Zycus, LoginRadius to grow their customer base across the United States, South East Asia, Middle East, India, and Australia. I have participated in the growth story of varied B2B products like Experimentation Platform, Social Login tool, Identity Management Solution, Source-to-Pay Solutions, AI RPA Bot Studio, and Conversational AI Platform. I have a keen interest in the monetization of technology to generate revenues for the business and in helping products find their market-facing voice. When not helping brands increase market share, I write about things I find interesting.

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Areas of Expertise

Go-to-Market Solutions

I ideate and execute go-to-market campaigns to distribute customized messaging through digital and offline channels to help brands penetrate and enter global markets

Powerful Messaging

I create impactful brand messaging, stories, and communication campaigns for products, and services to make them resonate with the audience

Product Launches

I help brands find the ideal product-market mix and execute end-to-end product launches with carefully crafted product stories using the right channels to reach the target audience.

Latest Articles on Business, Marketing and Technology

Explore content about marketing trends, business strategies, and technological landscape globally

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  5 Proven Product Positioning and Messaging Strategies to drive Product Growth
  Great products fail because companies don’t position products correctly. Products are for people. People are looking for solutions to their daily challenges to make their life easier. So, if your product solves a problem, do you wonder why your demand generation team cannot multiply the pipeline as per the market size?
• 
  5-Step Approach to increasing Organic Traffic using SEO
  Outbound marketing has its limitations. While a push approach works in the short term to earn the first few customers in a market, a long-term pipeline is gradually built by inbound content strategy and executing the SEO(search engine optimization) playbook.
• 
  A 5-Step Demand Generation Marketing Strategy using Digital
  Demand generation is central to any company’s go-to-market and product launch strategy. It plays a vital role in introducing the product and the need for the product in the target market. This article lays down a 5-step approach to kick-start the demand generation initiative.

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